What is Digital Marketing?

Digital marketing refers to a set of integrated marketing services deployed to reach customers through various digital technologies. Its goal is to provide the tools your business needs to develop mutually beneficial relationships with prospects, influence target consumers to purchase products/services, and raise awareness for your brand.

What is Search Engine Marketing?

Search marketing is the practice of gaining website traffic and visibility from search engine result pages (SERPs) through paid efforts. Essentially, you pay to show ads to users who actively search for your targeted keywords.