What is Search Engine Marketing?

Search marketing is the practice of gaining website traffic and visibility from search engine result pages (SERPs) through paid efforts. Essentially, you pay to show ads to users who actively search for your targeted keywords. The most commonly used search engine marketing platforms include Google AdWords, Bing Ads, and Yahoo Search Ads.

The technique can significantly speed up your ability to build your brand and client base through higher rankings on search engines. It’s one of the most effective methods to grow your business in an increasingly competitive marketplace. Here are reasons to employ search engine marketing for your business.

Lead Generation

74% of internet users perform local searches. In other words, search engines are used by millions of customers to find out about products and services. With search engine marketing, your site will have visibility on search engines, and you’re going to get more targeted traffic.

Cost Effective Means

SEM is highly cost-effective when compared to conventional marketing methods. It helps direct your message to the target audience at the right moment, allowing you to convert prospects to customers.

Flexibility & Measurability

With SEM, you can easily evaluate the impact of your ad campaign on its targeted audience, and the marketing focus can be changed according to the received feedback.

Brand Building

A website with high visibility on search engines shows prospective clients that the business is an authority in its respective brand or industry. When searchers see your site often, they will think of your brand first when they need it in the near future.

Stay competitive in your industry with SEM. Get in touch with JK Premier Marketing to get the maximum exposure to your business through effective SEM. No matter your budget, we can help.