Is Email Marketing Effective?

Many marketers and business owners often wonder whether there is a point in sending emails. The truth is email marketing is far from being dead. Despite the rise of social messaging apps, statistics show that 91% of people access their email at least once a day. In fact, according to Adestra, 95% of professionals use email, making it ideal for business-to-business communication.

At JK Premier Marketing, we understand that, like most marketing efforts, successful email marketing is a combination of careful planning and analyzing data to make tweaks and improvements. Email marketing is still one of the most effective, scalable, and affordable digital techniques, so keeping up-to-date with the current trends in the industry is necessary. A well-executed email campaign can generate leads, leverage sales, increase client loyalty, produce repeat business, and reduce marketing costs. Better yet, it’s delightfully measurable so you can easily evaluate the success of your campaign by monitoring critical metrics like open rate, bounce rate, and click-through-rate.

The reason why email marketing does not work for some is that the content of the email doesn’t meet the interests of the recipients. Others send emails so frequently that the audience begins to ignore them. As long as you don’t spam your subscriber lists and instead send relevant content with interesting links and calls to action, email marketing can be an incredibly powerful tool for sending messages directly to your clients and prospects.

Contact JK Premier Marketing today to learn more about email marketing and how it can improve brand recognition and attract more customers to your business.