Whether you’re are running a small business or managing a large organization with multiple locations, you can’t ignore the importance of ranking higher on Google search results. A vast majority of consumers don’t click past the first page of search results, making it necessary for businesses to optimize their website pages for the best chance of being displayed to potential customers. Here are a few ways to help you soar to the top of Google’s search engine results page (SERP).
Establish keyword usage
Having a keyword for each of your website’s pages enables Google to learn what that page is about and helps direct traffic for relevant search queries. Use more specific keywords – called long-tail keywords – as they have less competition, meaning you’re more likely to rank for them.
Check your site speed
Your website speed is one of the signals used by the Google algorithm to rank pages. A slow loading page will affect how your website visitors engage with your site and consequently, hurt your SEO ranking. Check your load times and remove unused plugins and anything else that’s bogging down your speed.
Optimize for mobile
When it comes to rankings, having a mobile-friendly website is crucial. Google uses a mobile-first index system and ranks search listings based on the mobile version of the page.
Create great content
To boost your search rankings, create and regularly update your site with quality, informative content that’s most useful to your target customer base.
Fix any broken links
Look out for and remove any broken links (URL links that don’t work). With Google Analytics, it’s easy to identify broken links on your site.
Contact JK Premier Marketing to learn more about improving your ranking on Google search results. We’re here to help.