Many marketers and business owners often wonder whether there is a point in sending emails. The truth is email marketing is far from being dead. Despite the rise of social messaging apps, statistics show that 91% of people access their email at least once a day. In fact, according to Adestra, 95% of professionals use email, making it ideal for business-to-business communication.
Digital marketing refers to a set of integrated marketing services deployed to reach customers through various digital technologies. Its goal is to provide the tools your business needs to develop mutually beneficial relationships with prospects, influence target consumers to purchase products/services, and raise awareness for your brand.
Search marketing is the practice of gaining website traffic and visibility from search engine result pages (SERPs) through paid efforts. Essentially, you pay to show ads to users who actively search for your targeted keywords. The most commonly used search engine marketing platforms include Google AdWords, Bing Ads, and Yahoo Search Ads.
Facebook is rapidly changing its landscape by introducing new features and slowly rolling them out to users. From unfollowing friends who constantly post their daily routines on Facebook to prioritizing the friends you like the most and controlling the sponsored ads you see, there is so much you can do to achieve greater control over what appears in your News Feed.
Whether you’re are running a small business or managing a large organization with multiple locations, you can’t ignore the importance of ranking higher on Google search results. A vast majority of consumers don’t click past the first page of search results, making it necessary for businesses to optimize their website pages for the best chance of being displayed to potential customers.