Many marketers and business owners often wonder whether there is a point in sending emails. The truth is email marketing is far from being dead. Despite the rise of social messaging apps, statistics show that 91% of people access their email at least once a day.
Digital marketing refers to a set of integrated marketing services deployed to reach customers through various digital technologies. Its goal is to provide the tools your business needs to develop mutually beneficial relationships with prospects, influence target consumers to purchase products/services, and raise awareness for your brand.