What is Search Engine Marketing?

Search marketing is the practice of gaining website traffic and visibility from search engine result pages (SERPs) through paid efforts. Essentially, you pay to show ads to users who actively search for your targeted keywords.

Recent Features Facebook has Added This Past Month

Facebook is rapidly changing its landscape by introducing new features and slowly rolling them out to users. From unfollowing friends who constantly post their daily routines on Facebook to prioritizing the friends you like the most and controlling the sponsored ads you see, there is so much you can do...

Get the Most Out of Your Instagram Stories

Instagram is a great platform that allows you to connect and express yourself through photos. With their addition of stories feature, you’re able to give your followers a glimpse into your day without overwhelming their Instagram feed.

How to Navigate Facebook Messenger Ads

In the recent months, Facebook has allowed businesses to start advertising through the messenger platform. It was hard for most people to adjust to the separate messenger application, but now throwing ads into the mix has started to overwhelm some users.

WHAT IS GOOGLE ADWORDS AND HOW DOES IT WORK?

In today's digitally driven world, Google AdWords is by far one of the most effective lead generation tools for any business, whether big or small. Google AdWords also known as pay-per-click (PPC) is Google's advertising service that allows businesses to advertise on its network.

4 TIPS TO USE WHEN WRITING YOUR WEBSITE HOMEPAGE

Writing your homepage content can be a particularly challenging element of your website. Being your business's first impression to an online visitor, it should have the ability to grab the readers' attention and help them find information with ease.

Is Google Tracking You?

Has an advertisement for a product you love or place you visit ever popped on your screen making you wonder if you're being watched? It is no secret that Google knows a lot about what you do.

Custom Built Websites Versus Templates

When beginning to develop a website that best suits your business, the most significant decision is whether to use a template or create a custom site from scratch. Both options carry along a set of pros and cons that serve a different purpose for a variety of business types.