DIGITAL ADS, LEAD GENERATION, EMAIL MARKETING & BLOGS

We know that the marketing landscape has changed dramatically over the last ten years. Because 85% of consumers use the internet to find a business or service, online marketing must be incorporated in a business’ overall marketing strategy. 

We use a combination of online strategies to leverage the internet, such as inbound marketing, search network and social media advertising, email marketing and blogs. 

SEARCH ENGINE MARKETING & RETARGETING

We use search networks like Google, Bing, AOL and Yahoo to create ads for consumers who use one of these search engines to find a specific product or service. For example, if someone goes to Google and searches for a divorce lawyer, our client’s ad that will show up in the search results. Some of these ads are simple text ads and others are static images. We refer to this type of advertising as Search Engine Marketing. The great part about these ads are they allow us to customize our strategy so we can have our ads show up in the top 3 listings on the first page of results, sidebar or wherever we desire the ad to appear. We can also set what day, or time of day your ad populates.


SEM also offers opportunities for us to “retarget” a website or landing page visitor.

Have you ever visited a website, and then all of a sudden, their ad seems to follow you around on the internet? That’s called “retargeting.” When someone visits your website, we can design our ads to appear on the network’s partner websites, such as Amazon, so your business or product stays in front of the potential client. Basically we are advertising to them again after they already showed a general interest in our product or service.

Search Engine Marketing is smart marketing and gives our clients the biggest return on their money. SEM may not always apply to a client’s business or be beneficial for their specific product, however when SEM is done right, it can produce big results.

DISPLAY ADVERTISING

Disruptive advertising is kind of like a TV commercial, where an advertisement is put in front of you during your regular viewing time. The difference with advertising on platforms like Facebook or Instagram is, we can control who our ad is put in front of for very specific audience advertising. For example, if we are a real estate company, we can target people who are “likely to move”, “renters” or even someone in a certain “income bracket.” 
 
Disruptive ads are generally static images or infographics, designed to grab the viewers attention immediately and peak curiosity.  We use social media platforms and display networks for products that rely heavily on visual appeal, such as jewelry, clothing or homes for sale. 
 
Oftentimes, when we are building an online advertising strategy for our clients, we use a mix of both search engine marketing and disruptive advertising. But again, every strategy is custom to each business and product. 

EMAIL MARKETING

There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their email at least once a day. Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. 
 
We use email marketing to build your business’ credibility, generate leads, strengthen relationships, build your brand, boost sales, increase website traffic and reach people on any device. 
 
We can optimize an existing EMS or create a new Email Marketing System for your business. Our email templates can deliver videos, coupons, event registrations, newsletters, surveys and more. 
 
We will build you a customer data contact list that can be imported/exported into other software programs, and use a platform that can be integrated with lead generation so that lead information can automatically be added to our lists. 

BLOGS

Your blog gives your business the opportunity to create relevant content for your customers. If you are a retailer, for example, your blog can feature articles about your products. Your customers will get to know you as the knowledge source for the products they want.
 
Blogs also increase your SEO (Search Engine Optimization). Keywords and topics on your website are a significant way in which Google and other search engines find your site for these searched words. Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
 
JK Premier Marketing provides blogging services for your products and company. We will write relevant blogs that help educate your consumer, as well as use important keywords for SEO. These blogs are also multipurpose, as we can usually get 3-4 social media posts out of them as well. We will handle your copywriting, creative, branding and voice. All the writing is handled for you!

 

A brand is no longer what we tell the consumer it is. 

A brand is now what consumers tell each other it is.

– Scott Cook