Writing your homepage content can be a particularly challenging element of your website. Being your business’s first impression to an online visitor, it should have the ability to grab the readers’ attention and help them find information with ease.
Here are 4 tips to keep in mind for an effective and highly converting homepage.
Use your homepage headline to communicate your site’s value proposition
A great headline should let people know what your site is about and why it’s better than all the competing sites that offer similar products or services. Put a simple statement to communicate your promise and value in a quick and concise manner. Remember to stay focused and not burden your headline with extra fluff.
Use a sub-headline to clarify and expand on your headline
The sub-headline should supplement the headline by offering a brief description of your products or services. This is not the place to boast or recite a boring company mission. The text should be placed directly beneath your headline for a natural flow.
Keep an easy to navigate layout
Choose a layout that is easy to navigate, providing visitors with clear paths to other pages on your site. Site visitors don’t have the time to embark on a scavenger hunt for information and will often feel overwhelmed if they’re presented with an excessive amount of info and images.
Think of steps you can take to inspire trust so that a visitor feels comfortable and confident. As a small business, you don’t have the benefit of a well-known brand standing behind you. You will need to build trust by setting the right tone in your content and using partner logos to show who your allies are.
JK Premier Marketing can help you develop high-quality homepage content that truly delivers. You can also count on our professional web design services to grow your business.