When beginning to develop a website that best suits your business, the most significant decision is whether to use a template or create a custom site from scratch. Both options carry along a set of pros and cons that serve a different purpose for a variety of business types. Since your website is often the first impression that people have of your company, it has to reflect the character of your business and stand out.
Here is a breakdown of the two strategies so that you can make the best decision.
Template website design
Do-it-yourself website building templates like Wix, Squarespace, and Weebly allow you to set up a website pretty fast and easily. They offer a pre-defined layout to insert information and content as needed while allowing you to make small customizations with colors and images. Templates may provide a good alternative for start-ups or other clients with tight launch deadlines, limited content, or budget and scope limitations.
Although templates might save you time and money in the short run, they fail to provide an effective and functional website experience. In addition, templates can be used by thousands of websites, making them look either similar or identical to yours – making your brand less unique.
Custom built website
Unlike their template counterparts, custom sites allow you to start with a clean slate. A web developer will take time to have a clear understanding of your company’s branding, what you want to get out of your site and how you would like your site to look. With this personalized attention, you’ll get a website that not only fits your marketing strategy, but is also search engine friendly and responsive across all devices and browsers.
Additionally, if you wish to make alterations as your strategy or branding evolves, a web design team will be there to provide the support you need. At JK Premier Marketing, we can help you create a custom website design that that is adaptable to the needs of your business.
Templates may feel like a convenient and easy way to create a site, but in the long run, a custom built site is more cost effective and the best way to stand out from the crowd. Let the professionals at JK Premier Marketing guide you through the best strategy for building a website that reflects who you are as a company. Contact us today to learn more or to request a quote.