Many businesses are starting to realize that getting online reviews from satisfied customers offers many benefits. According to statistics, 90% of consumers read online reviews before engaging with a business and 88% of them trust online reviews as much as personal recommendations.
Can Reviews Affect My Business?
Absolutely! Every review or comment aimed at your brand leaves a digital impression that significantly affects how people perceive and relate to your business. Having positive reviews goes a long way to present your business in a reputable and trustworthy light. If you proactively reach out for reviews and work hard to get positive feedback, you will achieve natural web traffic that will lead to increased sales.
On the other hand, it’s highly likely that a business will get a negative review at some point. If you catch a negative review early and respond appropriately, you can demonstrate the transparency of your business. While it’s preferable that your customers reach out with positive reviews, negative online reviews also offer an opportunity to respond to a bad experience and turn it into a better one.
Additionally, if a business isn’t responding to their online reviews, it can signal that it doesn’t care enough about its customers. The business could miss out through inaction since consumers hope to receive a response from the company.
Reviews matters and should be a priority in your marketing plan. Every business needs to pay attention to their online reviews through ongoing online reputation management. At JK Premier Marketing, we help companies build positive reviews on platforms such as Google Business, Facebook, Yelp, BBB, Yellow pages, Trip Advisor, Angie’s List, and many more sites. We also clean up negative reviews and defamatory content posted about your business. Feel free to contact us today to learn more.