Facebook has sent the internet into a frenzy with its latest Newsfeed change that will force digital creators, publishers, and brands to adjust their approach to managing their Facebook business page. In his statement, Mark Zuckerberg announced that Facebook’s Newsfeed would change its focus to help users connect better with each other.
The new algorithm will favor content from friends and family over promotional material providing a challenge for marketing directors and social media managers to work even harder to get their content to be seen. To keep up with these changes, businesses need to diversify and innovate their content distribution approach.
Create Engaging Content
Posting engaging content that generates a lot of likes, comments, and shares will drive your content to show up in newsfeeds. Therefore, understanding your audience interests and driving conversation that connects like-minded people should be at the center of your content strategy.
Budget for Content Promotion
Considering Facebook has significantly reduced organic reach, it’s essential to allocate budget to key Newsfeed content. Through strategic ad-targeting, you can be sure your social content is being delivered to the right people, at the right time with the right messaging.
Focus on Facebook Groups
Since Facebook groups already operate on the basis of audience engagement, focusing on community building through this marketing tactic will serve you well under the new algorithm.
Diversify Your Distribution
There are many avenues to explore when distributing your message and content. Use Facebook’s live video, influencers, videos and test new initiatives to help communicate better with current and future consumers.
Now is a perfect time to work on your Facebook strategy and grow your social presence. The professionals at JK Premier Marketing are ready to keep your business in the loop with FB monitoring, management, and advertising.