In the recent months, Facebook has allowed businesses to start advertising through the Messenger platform. It was hard for most people to adjust to the separate Messenger application, but now throwing ads into the mix has started to overwhelm some users.
Understanding the process, along with the pros and cons of these new advertisements, will help you navigate Messenger with less stress.
Display Ads are exactly like they sound: ads displayed on the home tab of the Messenger app.
These ads are matched up with your user history, so usually, you will find some interest in what is being displayed. If you see an ad you are interested in, you simply click on the ad and it will redirect you to more information. There is also an option to “hide” an ad if you do not like what you see.
Destination Ads are a little trickier. Destination Ads show up in your Facebook newsfeed just like regular ads; but, rather than seeing a Call to Action like “Learn More,” you will instead see “Send Message.” These ads allow the advertiser’s Messenger Bot to deliver specifically crafted messages directly to a user’s inbox, therefore prompting a conversation with you.
However, once you engage these Destination Ads you are allowing the company to send you messages at a later date. Engaging with these ads may crowd your messenger app with unwanted messages.
Understanding Ads on the Facebook can help ease that overwhelming feeling when using the Messenger platform. With a basic understanding of Display Ads and Destination Ads, users will not only learn to navigate the platform with confidence but be able to decide whether or not to click the advertisement in the first place thus making it a stress-free experience.
If you would like more information about how your business can use Facebook Messenger Ads to promote your brand or service, please contact JK Premier Marketing today at (910) 580-7432. We will be happy to help.