Opting to use a free website for your brand, business, or company isn’t always the best idea. Though it might seem like the most simple and least expensive approach to getting your site up and running, it’s one of the first things you should avoid. Here is why.
You Don’t Own the Website
It’s not possible to migrate your site when you use a website builder. For example, if your site is in need of increased capabilities and functionalities, migrating your content off the platform won’t be an option. This means that even if you wanted to move the site, you couldn’t, as the company you built it with owns it. They own the template, and possibly images, you used to build your site with.
Lack of Customization
Giving up design customization is not something you should be willing to do. Free website builders can be too limiting and excessively constrained to satisfy your imaginative requirements. With limited tools, fonts, templates and a lack of custom code, you will end up with a cookie-cutter website that diminishes your brand in so many ways.
When you use a website builder you are creating static HTML web pages that are no match for content management systems like WordPress or Joomla, especially when it comes to SEO (Search Engine Optimization). Most DIY website builders cannot modify critical areas of the website such as page titles and URLs meaning your website won’t rank for keywords. Experienced web developers are familiar with techniques that can adequately optimize a website for search engines.
A majority of free website hosting providers use the same server for hundreds of websites resulting in websites that load at very low speeds. Slow websites create a poor user experience and are ultimately bad for SEO.
Lack of Customer Support
There are various bugs and technical glitches that can occur with your small business website. Most of these free website builders don’t offer the support you need to keep your site running and up-to-date. Having a professional web design service that comes with dedicated support team is essential.
Creating a web presence for your company requires a trained professional who understands how your business should be represented online. If you’re looking into building a new website or updating an existing site, consider hiring the professionals at JK Premier Marketing.