Establishing a strong brand identity is one of the most effective ways of gaining a competitive edge in an increasingly crowded marketplace. There are plenty of brands that have created successful brand identities, such as Apple – a company that has endured major restructures but maintained its brand image in the face of evolving consumer […]
What are the Four P’s? The ultimate goal of all marketing is to generate sales with the right development, integration and execution of strategies. As such, when developing your marketing strategy, it’s important to define the four Ps of the marketing mix and understand how they inform the strategy and entice consumers to engage with […]
What is a Marketing Strategy? There is no point of investing so much time and money into building and creating a business only to realize you have no customers. That’s where a marketing strategy comes in. A marketing strategy refers to a business’s overall plan for reaching the target audience and converting them into buyers […]
If you spend some time online, you will notice that website design varies wildly from one site to the next. Some of the websites are professionally designed with cutting edge graphics and interesting layout, yet they hardly help to grow a business’ bottom line. Other websites fail to provide a clear vision, fresh content, call […]
Sharing photos is one of the primary reasons we use Facebook. Posting these photos – most especially when they include other people or don’t belong to you – comes with legal and ethical responsibilities that should be taken into consideration.
A vector file is a drawing or graphic created using vector illustration software, such as Adobe Illustrator, Inkscape, or Corel Draw. It’s made up of paths, along with other points, lines, shapes, and curves that are rooted in mathematical formulas.
Scammers are getting increasingly sophisticated in their attempts to get remote access to your computer. Online tech support scams usually involve someone pretending to be a tech support person who is helping you solve some made-up problem or get rid of a virus that will require remote access to your computer.
Whether you’re are running a small business or managing a large organization with multiple locations, you can’t ignore the importance of ranking higher on Google search results. A vast majority of consumers don’t click past the first page of search results, making it necessary for businesses to optimize their website pages for the best chance of being displayed to potential customers.
Having a blog on your company’s website is one of the most effective ways to differentiate yourself from your competitors. By publishing informative, high-quality articles that are created with strategy and engagement in mind, you organically grow your website traffic, customer trust, and ultimately, sales.
Malicious software or malware is a broad umbrella term used for specific programs or software that are hostile and intrusive to your device. Malware can crash, reboot, and slow down the function of your device.