Match Your Brand Identity to Your Customer

Establishing a strong brand identity is one of the most effective ways of gaining a competitive edge in an increasingly crowded marketplace. There are plenty of brands that have created successful brand identities, such as Apple – a company that has endured major restructures but maintained its brand image in...

The Four P’s of a Money-Making Marketing Strategy

What are the Four P's? The ultimate goal of all marketing is to generate sales with the right development, integration and execution of strategies. As such, when developing your marketing strategy, it's important to define the four Ps of the marketing mix and understand how they inform the strategy and...

Why A Marketer Needs To Design Your Website (or Fix It)

If you spend some time online, you will notice that website design varies wildly from one site to the next. Some of the websites are professionally designed with cutting edge graphics and interesting layout, yet they hardly help to grow a business' bottom line. Other websites fail to provide a...

Are You Liable for Photos on Facebook?

Sharing photos is one of the primary reasons we use Facebook. Posting these photos - most especially when they include other people or don't belong to you - comes with legal and ethical responsibilities that should be taken into consideration.

What The Heck Is A Vector File?

A vector file is a drawing or graphic created using vector illustration software, such as Adobe Illustrator, Inkscape, or Corel Draw. It's made up of paths, along with other points, lines, shapes, and curves that are rooted in mathematical formulas.

Cheat Sheet – How To Boost Your Website Ranking on Google

Whether you're are running a small business or managing a large organization with multiple locations, you can't ignore the importance of ranking higher on Google search results. A vast majority of consumers don't click past the first page of search results, making it necessary for businesses to optimize their website...

This Is What Blogs Do For You…

Having a blog on your company's website is one of the most effective ways to differentiate yourself from your competitors. By publishing informative, high-quality articles that are created with strategy and engagement in mind, you organically grow your website traffic, customer trust, and ultimately, sales.

Protect Yourself From Malware NOW!

Malicious software or malware is a broad umbrella term used for specific programs or software that are hostile and intrusive to your device. Malware can crash, reboot, and slow down the function of your device.