Whether you’re are running a small business or managing a large organization with multiple locations, you can’t ignore the importance of ranking higher on Google search results. A vast majority of consumers don’t click past the first page of search results, making it necessary for businesses to optimize their website pages for the best chance of being displayed to potential customers.
Search marketing is the practice of gaining website traffic and visibility from search engine result pages (SERPs) through paid efforts. Essentially, you pay to show ads to users who actively search for your targeted keywords.
In today’s digitally driven world, Google AdWords is by far one of the most effective lead generation tools for any business, whether big or small. Google AdWords also known as pay-per-click (PPC) is Google’s advertising service that allows businesses to advertise on its network.
Has an advertisement for a product you love or place you visit ever popped on your screen making you wonder if you’re being watched? It is no secret that Google knows a lot about what you do.